Read all about it…

This rather splendid piece of guerrilla warfare on certain sections of the UK press was designed by Darren Cullen (https://twitter.com/darren_cullen).

Irish readers may not be familiar with all the logos, though I don’t doubt you’ll guess some of them. From top down: The Mail, The Express, The Times. The Metro and The Sun. Big brands obviously jealousy guard their logos, and pump a lot of money into getting them out there, in front of your eyeballs. That means that their ‘power’ can also be turned on their owners. Shots fired!